Keep periods and revenue definitions consistent
Use receipts for the same month, currency and population. Enter IAP after the store revenue share and advertising after network share. Costs already deducted from receipts must not be deducted again.
Free developer tool
Mobile Monetization Mix Calculator
Plan IAP, rewarded video, rewarded surveys and offerwalls together. Make tradeoffs visible before you launch a pilot.
No signup requiredTransparent methodShareable scenario
Illustrative starting values · USD
Your scenario
Planned monthly receipts$6,500.00
$500.00 change from current receipts (8.3%).
Current mix
Planned mix
| Channel | Current | Planned |
|---|---|---|
| In-app purchases | $3,000.00 | $3,000.0046.2% of plan |
| Rewarded video | $2,000.00 | $2,000.0030.8% of plan |
| Rewarded surveys | $0.00 | $500.007.7% of plan |
| Other offerwall actions | $1,000.00 | $1,000.0015.4% of plan |
Current contribution$5,500.00
Planned contribution$5,800.00
Contribution change: $300.00 / month. Receipts less entered variable costs; fixed costs and taxes are excluded.
People may use several channels, but count each revenue event once. This sum does not establish incremental lift or rule out IAP cannibalization.
Model v1. Calculations run locally. Shared links include inputs; no email is required.
Understand the result before you use it.
Monthly contribution = IAP + rewarded video + rewarded surveys + other offerwall receipts − variable costs
Separate revenue events, not people
A user can buy an item, watch a video and complete a survey. Count the receipts from each event once. Put rewarded surveys in the survey row even if the same offerwall also contains game or app offers.
A plan needs a control
The change in contribution is arithmetic on your inputs. It does not demonstrate causality. Surveys may displace another activity or affect IAP; include these changes in the planned columns and test retention and contribution against a comparable control.
References and further reading
Unity: monetization strategy planning ↗Background on entry points and separating views from conversions.
RapidoReach: test your integration ↗Test identity, unavailable inventory and verified callbacks before live traffic.
From planning to a working integration
Plan a monetization pilot.
Create a publisher account, configure a development app and verify the reward flow with a test user.
Continue your planning.
Audience → revenue
Offerwall Revenue Calculator
Turn audience assumptions into a monthly revenue range. See each step from active users to verified completions.
Open free tool Revenue → rewardsReward Currency Calculator
Make every reward fit your economy. Compare a test range with your current coins-per-dollar rate and inspect its cost.
Open free tool App context → test planOfferwall Placement Planner
Find a natural moment to offer rewards. Pick your app type and goal for a placement plan you can hand to your team.
Open free tool