RapidoReach
Free developer tool

Offerwall Revenue Calculator

Turn audience assumptions into a monthly revenue range. See each step from active users to verified completions.

No signup requiredTransparent methodShareable scenario
Illustrative starting values · USD

Your assumptions

Unique active users in one month, not daily users.
Share of MAU eligible for this non-payer scenario.
Share of eligible non-payers who open the wall during the month.
Country mix and publisher payouts

Shares must total 100%. The $0.25 starting values are illustrative and equal across countries. Replace them with your own rates; no country yield premium is assumed.

United States
United Kingdom
Canada
Australia
Other countries
Completion and scenario assumptions
Average actions started by each participating user.
Share of attempts that become payable actions; exclude screenouts.
Expected share of completed revenue reversed after validation.
Relative change applied to both participation and completion; each is capped at 100%.

Your scenario

Monthly modeled receipts
$902.50

Base scenario, after your reversal allowance and before reward costs, operating costs and taxes.

Lower$507.667.5% participation · 30% completion
Base$902.5010% participation · 40% completion
Upper$1,410.1612.5% participation · 50% completion

Lower and upper vary both participation and completion by ±25% relative to base. These are sensitivity scenarios, not confidence intervals or earnings forecasts.

Eligible non-payers
47,500
Participating users / month
4,750
Actions started / month
9,500
Billable completions / month
3,800
Weighted receipt / completion
$0.25

Model v1. Calculations run locally. Shared links include inputs; no email is required.

Method & limitations · Reviewed 2026-10-15

Understand the result before you use it.

MAU × non-payer share × participation × attempts per participant × completion rate × weighted payout × (1 − reversals)

A funnel, not an eCPM promise

Participation means opening the wall; completion is a separate rate on actions started. Publisher payout means receipts per billable action. A survey view, click, abandonment or screenout does not count as a billable completion.

What country mix can and cannot tell you

The model weights your payout inputs by your audience mix. It assumes the same country distribution at each funnel stage. If country-level participation or completion differs, model each cohort separately and add the outputs. Availability and eligibility still vary.

How to read the range

Lower and upper change both participation and completion by the selected relative percentage, so the effects compound. Rates stop at 100%. All other inputs stay fixed. These scenarios show sensitivity, not a statistical probability or a forecast.

References and further reading

Unity: monetization strategy planning ↗Background on entry points and separating views from conversions.

RapidoReach: test your integration ↗Test identity, unavailable inventory and verified callbacks before live traffic.

From planning to a working integration

Build a test placement.

Create a publisher account, configure a development app and verify the reward flow with a test user.

Continue your planning.