Rewarded Surveys can help you monetize your non-paying app users.

Monetize Non-Paying Users With the Help of Rewarded Surveys

It can be difficult to monetize an app. Traditional monetization methods such as adverts are becoming less profitable, especially in light of GDPR and worries about users' data protection. Publishers are having to find other ways to monetize their non-paying users while the ad sector is dealing with fines for GDPR infractions.

As an app publisher, you're probably well aware of how few of your users actually utilize their credit cards to make an in-app payment. In fact, according to industry statistics, only 5-10 percent of app users are willing to make in-app transactions. If your monetization approach revolves around 3 out of every 30 users, you have to wonder: what if the other 27 could be efficiently monetized?

Of course, saying it is easier than doing it. Given Apple's ongoing crackdown on offerwalls, publishers will have to go outside the box to monetize their non-paying consumers. There is, however, a solution: rewarded surveys.

What Are Rewarded Surveys and How Do They Work?

In-app surveys that compensate users for answering a few questions are known as rewarded surveys. We connect market researchers with a publisher's readership at RapidoReach. The simple integration provides users with surveys to complete in exchange for a reward, which is often premium content or real-time payment from the publisher. Meanwhile, the market researcher receives the information they require, and the publisher is compensated.

These types of surveys are becoming more popular in gaming apps, and they contribute significantly to the profitability of these apps.

Rewarded surveys, on the other hand, are still relatively new on the scene when compared to typical monetization methods, and non-gaming apps can profit from incorporating them into their user experience.

Apps with premium content and apps with premium features are two types of non-gaming apps that could benefit from the implementation of incentive surveys.

Apps that include premium content

If your app has premium content, compensated surveys are a great method for non-paying customers to get access to it. News aggregators, in particular, are well-positioned to use compensated surveys as part of their monetization strategy. Have you ever tried to read a New York Times story only to be denied access due to the paywall? Have you ever done a Google search and landed on a TechCrunch or Wall Street Journal article, only to discover that you can only read the first paragraph? Consider offering readers the chance to answer a few simple questions in return for reading the item they want to read. For these types of publications, the potential for income growth is huge.

Apps with Advanced Functions

What about premium functionality rather than premium content in apps? These types of apps, like those with premium content, fall into the freemium category: they're free to use but have limited functionality, enticing customers to pay for full access. Freemium apps generate roughly 95 percent of App Store revenue but keep in mind that only 3-8% of users are prepared to pay for premium features. What about the other 90% of the population?

Popular dating apps like Tinder and OkCupid might employ paid surveys to allow non-paying users access to a limited range of premium features.

There would still be a compelling reason for that 5% of users to pay for full access, but for someone who is only checking out the app and wants access to a single premium feature, compensated surveys might bring in a large amount of extra cash. 

Also Read: https://www.rapidoreach.com/blogs/b/rewarded-surveys-in-trivia-quizzes-apps

Rewarded Surveys Increase User Retention and Engagement

Many publishers, as they should be, are worried about user experience. After all, disgruntled customers won't stick around for long, and if you don't have a customer base, you might as well give up as a publisher. One question we frequently get from publishers is, "What about user retention and engagement?" Willn't compensated surveys detract from the user experience and lead to lower retention?”

We understand the source of these concerns, but the reality is quite the opposite. According to a recent case study we conducted, rewarded surveys enhance user retention and engagement. According to the findings of this study, rewarded surveys resulted in the following outcomes among survey respondents.

As you can see, survey participants are far more interested and are more inclined to stick around. What additional monetization tactics can give publishers more money, better retention, and a better user experience all at the same time?

RapidoReach: Rewarded Surveys Made Easy

We make it simple for app publishers to offer incentivized surveys in-app at RapidoReach. We're pleased to be the market leader in the incentivized survey arena, with our clients reporting 10-20x the revenue of rival survey platforms.