Monetizing Trivia Quizzes Apps or Games With Rewarded Surveys

Some people debate that Quiz or Word & Trivia Quizzes Apps or Games can have higher user engagement and can have a longer life-span in users’ screen time, compared to other category games which are currently dominating the charts.

Quiz & Trivia Quizzes Apps or Games are one of the most famous used categories in the mobile games’ field. Quiz games can be developed, even without coding and designing skills, by using app builders where you can launch your own game without having any prior skill set in mobile app development. 

The process of app development and lifecycle, the time it takes to get featured on app stores and reach peak downloads, typically lasts for about more than 2 months, after which apps/games have another three months before interest starts to desiccate. However, Trivia Quizzes Apps or Games tend to have a long life because trivia gaming habits tend to be more lasting for the users. This is the case because developers are able to push new quiz/trivia content (questions, puzzles etc)  regularly. 

Trivia Quizzes Apps or Games choose different alternatives to monetize their app, from CPC Ads, Rewarded Videos to In-App Purchases and these days all new trendy Rewarded Surveys. In this post, we will explore further about how Rewarded Surveys can be used in such quiz  games, where the users can take a short survey in exchange for free game rewards like free coins/points, skins, level advancements etc. Those free rewards can be used afterward to reveal words or hints at a specific question, puzzle or level. 

At which places can I add Rewarded Surveys in my app?

 

1. Direct Ad blockers alternatives / Removal of Ads 

In some cases, you might have seen apps or games that try to join different forms of ads like banners and interstitials.

Rewarded Surveys, along with Rewarded Videos, are considered as a replacement or alternative to improve the user experience or engagement. It is therefore a usually used method to show a Rewarded Survey or a Rewarded Video in exchange for the removal of annoying ads. This monetization channel minimizes the exposure of users to interfering ads offering an enhanced user experience and achieving better engagement and retention through the game.

Rewarded Surveys are a very popular monetization method for the Quiz and Trivia game genre and they can be used in different places within a game, providing high user engagement, attractive eCPMs.

2. Advancements within the App or Booster Sections

In different Trivia Quizzes Apps or Games, users collect points for their completions while competing with other players, or for using some of them in order to get hints within the game to reveal the right word and proceed to the next level. In this booster example, the user can multiply his points after passing a level by either watching a Rewarded Video for 50 coins/points or by answering a short Rewarded Survey for 60 coins/points. In the latter, the user will complete a 10-20 questions survey.

3. Assisting Users by providing free help at required places.

In Quiz and Word & Trivia Quizzes Apps or Games, users apply their overall aptitude and general knowledge in different subjects in order to effectively complete a level and advance to the next level in the game. However, many times, users get stuck and need some sort of help like in that scenario offering an option to the users, to keep playing by completing a task such as a rewarded survey is a good alternative for keeping the user engaged.

4. Rewarding mechanism Addon - Earn coins/points

In a similar method to the previous example. In certain Quiz or Trivia Quizzes Apps or Games the users might need to gather a certain amount of coins/points in order to advance to the next level or get hints, or features etc. In this trivia/quiz gaming apps, the users can either purchase by using real money or choose from the different free options such as Rewarded Surveys or Rewarded Videos. Rewarded Surveys usually pay a higher amount of coins/points (60 coins/points) compared to the Rewarded Videos (30 coins/points). This happens because the Rewarded Survey is one of the highest rewarding monetization options currently available in the market. Average eCPM for Rewarded Surveys is usually ~$100 -250, whereas ad networks that offer Rewarded Videos have eCPMs ranging between $40-$90. Trivia Quizzes Apps or Games that monetize with Rewarded Surveys along with Rewarded Videos ad channel, achieve higher revenues since they are winning on an extra revenue source with an interactive monetization channel for their users which provides higher payouts.