The hottest engagement approach is giving survey respondents gift cards; here's why it improves the survey respondent experience like nothing else.

survey respondents are looking for easier methods to obtain their favourite products and services in an increasingly stressful world. This requirement for a consistent survey respondent experience is met by gift cards. They provide the general public a simple and rapid manner of purchasing.

What are the Benefits of Gift Cards?

Simply put, gift cards tick all of the boxes when it comes to being appealing, cost-efficient, and successful at encouraging research participation and high-quality results. They're also important for keeping your respondents interested and returning for more. When you start employing gift cards as study incentives, here's what you can expect.

• The quality of responses has an impact on your findings.
• Encourage your respondents to take a larger sample size and draw more conclusive conclusions.
• Showcase the worth of the respondent's time up front. The provision of upfront value in the form of a variety of configurable options aids in the recognition of respondents' time investment.
• The joy of instant reward is contagious. Even if there is no wrongdoing on your part, delayed bonuses leave a sour aftertaste. The pain is eliminated by using an automated trigger.
• Allows respondents to be qualified. Using a powerful incentive automation tool allows you to cast a larger net, allowing you to better qualify responders who are relevant to the case at hand.
• An increase in the rate of response. Having a sense of worth for your respondents' time will help you get more responses in a short period of time.
• Gift cards let you save time. Gift cards reduce the need to constantly study and select fresh incentives for research participants, saving you—and your survey panel—time.
• Gift cards are cost-effective.The bulk of our incentive solutions are absolutely free, which means that in most situations, 100% of your expenditure goes to the incentive.
• Reduces the danger of check fraud and checks being lost or stolen. Because users prefer prepaid cards to cash, it improves participant response and compliance.
• Cards customised with logos or other artwork become a mobile billboard, enhancing brand experience and presentation.
• Allows research to meet with non-cash obligations or other restrictions by increasing flexibility.
• Virtual Incentives handles the loading and fulfilment of payment programmes, which simplifies payment programme management. Because virtual gift cards have proven to be the most popular reward, it leads to better research and more satisfied participants.

 

What you may not realise is that increasing survey respondent involvement with gift cards is highly appealing. You may encourage survey respondents to interact with your survey panel by giving them gift cards as an incentive. In this piece, I'll go over six reasons why giving your survey respondents gift cards increases the number of ways they interact with your survey panel.

1. Gift cards improve survey respondent satisfaction and loyalty.

Giving survey respondents a gift card as a thank you for their survey panel is a great approach to keep them engaged. Such a reward will enhance your survey respondents' experience, resulting in them returning to your survey panel and establishing a loyal survey respondent base. survey respondents will be more likely to return to your product if you use "branded currency," as it is known in the industry. It also helps to establish a trusting relationship between your brand and your survey respondents. The more often your survey respondents interact with you, the more trustworthy you become to them, and this trust fosters loyalty and loyalty programmes.

As a result, rewarding your survey respondents with eGift cards ensures that they will return to your survey panel, assisting in the retention of their loyalty through loyalty cards. 

2. Positive survey panel reviews are aided by survey respondent rewards.

The rise of review sites like trustpilot and trustscore etc in the last decade or two has drastically enhanced survey respondent involvement with firms and products. Unfortunately, this collaboration isn't always fruitful! survey respondent rewards such as gift cards, on the other hand, encourage good feedback on your survey panel. survey respondents will be grateful if you give them a freebie, and they may take the time to write a nice review of you and the products you offer.

Despite the fact that this may seem self-evident, far too few survey paneles have realised it. However, you must avoid giving the impression that you are bribing your survey respondents. Survey respondent involvement with gift cards, on the other hand, can be fruitful if properly pitched. 

3. Rewarding lapsed survey respondents with gift cards is a good way to get them back.

Survey respondents might quickly drift away from your brand in a cluttered and ever-changing marketplace. You re-engage survey respondents by offering them gift cards as an incentive, reminding them of what makes you special.

The ability to personalise gift cards adds to the motivation to re-engage for the goal of improving survey respondent experience. Giving the gift card a personal touch, whether electronic or tangible, gives lapsed survey respondents even more reason to return to your survey panel. ‍

4. Gift cards are easy to use and store.

To begin with, gift cards are quite impossible to misplace. E-cards, for example, are distributed through email or SMS, ensuring that survey respondents have a copy of the code with them at all times, whether they are shopping in-store or online. So, even if a survey respondent loses their wallet, they will still be able to interact with your survey panel. Second, they are available right now. survey respondents can redeem coupons as soon as the email arrives in their inbox. Finally, they have no operational costs for brands. With only a few mouse clicks, you can give gift card rewards to your survey respondents, and they'll have a five-star experience!

5. Data on survey respondent buying habits is provided through gift cards.

Gift cards are a great method to keep track of your survey respondents' buying patterns. Gift card rewards, for example, might aid in the development of thorough survey respondent profiles. You can better engage your survey respondents by knowing what extra you can provide by collecting data on what items and services they prefer. Let's say a survey respondent spends their gift card incentive on gardening equipment from an internet retailer. The website can use this information to offer this survey respondent additional relevant products in the future, such as lawnmowers, leaf blowers, or even gazebos. survey paneles can cross-sell other things they offer by collecting survey respondent profiles.

6. There are indications that gift cards are becoming more popular among survey respondents.

Survey respondents in the United States spend many million dollars each year on gift cards, with an additional $30 billion per year expected in the next three years. Survey respondents continue to love the simplicity of giving and receiving gift cards in all forms. After receiving a gift card, 31% of Gen-Z and Millennial shoppers became regular survey respondents of a new survey panel.

Why is this the case, though? To begin with, as previously stated, gift cards are straightforward and convenient. survey respondents, on the other hand, prefer to interact with survey panels through gift cards for a variety of reasons. Survey respondents are made to feel special merely by receiving a personalised letter and suggestions for items that they will enjoy.

That's all there is to it. There are six convincing reasons why giving your survey respondents with gift cards leads to increased brand engagement. survey respondents will feel valued and appreciated as a result of these awards, which will lead to loyalty and trust. All while maintaining a profit! It's a no-brainer from a survey panel and marketing standpoint to reward survey respondents with gift cards.

Communities & Panels

Gift cards are a simple and universal alternative for engaging your panel or community members, regardless of how you engage them. They're easy to hand out at the end of a survey, a project, or even as part of a points-based participation strategy.

There are many websites in the market that provide integration, which help automate incentives, and can also benefit panel researchers. These integrations make your workflow easier by linking the tools you already use to our e-gift card delivery platform, such as Qualtrics, QuestionPro, and Zapier.

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