How will you keep your consumers interested as the app economy grows? 

App consumption is increasing as the world gets more connected through mobile devices. Mobile apps have evolved into a separate business with its own economy, and it will continue to expand in the future years. Global revenue in the industry would rise to $100 billion in 2021 and could more than double to more than $150 billion by 2025. There will be 284 billion downloads every year by that time. 

According to the research, there are two main reasons for this development. One example is the continuous use of mobile devices in poor countries. The second, and more significant to you as a developer, is a cultural change away from simply installing apps and toward actively utilising them. As a result, app monetization will become a critical revenue stream.

How do you keep your users interested in your product so that you can get the most out of your investment? Here are a few ideas for keeping your consumers coming back as much as possible. 

1. Make a good first impression. 

There are few things in business more important than making a strong first impression. It is how others will remember you. Apps are the same way. Many individuals will download your apps just to abandon them after a short period of time. As Founders Grid pointed out, it's critical to ensure that the first impression is positive so that they'll return for more.

Of course, considering it'll be their first time using your app, you should think about how they'll react. They will not be accustomed to the method you have devised. Make them feel at ease in the setting you've established by explaining some of your app's great features. Games, for example, can provide a useful yet non-intrusive tutorial. 

2. Incorporate your push alerts gradually. 

Push notifications are the one thing that will keep consumers coming back to your app. It's like an unavoidable notice: they can't avoid seeing it, even if they choose to ignore it. The most crucial thing is to persuade them to turn on push notifications. You should make push notifications opt-in, like Business 2 Community suggested. It won't feel intrusive to the user this way. Simultaneously, you want to time your request for push notifications to coincide with the person's desire for them. When they first use it, don't send them immediately out of the gate. Before you inquire, give them some time to get acquainted with the app. 

Push notifications are an important way to keep users engaged. 

If people want to get push notifications, make sure the information they receive is useful and relevant to them. Take, for example, the Seamless app. When you place an order for delivery, you will receive two notifications: one when the restaurant confirms receipt of your order and another when the meal is on its way. It will be easier to keep them in the long run if the notifications say something important. 

3. Gather information and feedback 

Finding out what users really want is sometimes the greatest way to engage with them. This is especially beneficial if a developer earns money through app ads. What types of advertisements do people respond to? Is there anything about the app that they enjoy or dislike that you should focus on or improve? These questions can only arise if you pay attention to what people say and do.

"To boost user engagement, combine the objective with the subjective."

According to The Next Web, one approach to do this is to collect data about users' activities. All a developer has to know is what his or her target audience does. It can track ad click-through rates and extrapolate the number based on the user's location within the app. A publisher can figure out which features they use the most and which are the most effective. You should also ask for customer feedback on the app in conjunction with this. A developer can integrate the objective facts you've gathered with your audience's subjective opinions. It will make it easier for you to communicate with them. 

4. Make your apps free to download and use in-app cash to unlock features. 

In other cases, a premium app isn't the ideal option because it adds an inherent barrier to access. This can have long-term consequences because developers do not receive any revenue after the initial admission cost. Many apps now take a different approach by being free to use at first, with the option to pay to unlock or access specific features later. 

You may take it a step further by establishing in-app currency that users can get by trading money or accomplishing certain objectives. RapidoReach offers a survey solution in partnership with renowned marketing research businesses, which users can then convert into that money. It works in a similar way to ad placement in your apps in that you are paid for each survey you complete. Because it gives a realistic and enjoyable alternative to handing over cash for currency, this kind of monetization will keep consumers interested.