What are Rewarded Surveys?
Rewarded Surveys - Trending in App Monetization
According to latest media reports on Apple’s recent crackdown on CPI/CPE/PPE ads commonly found in Offerwalls Adnetwork integrated into many apps and games, the resulting impact developers are feeling in the form of monetization revenue loss. As developers look for methods to offset these impacts, Rewarded Surveys are being identified as a great replacement.
Rewarded Surveys are consumer surveys that users complete in exchange for in-app rewards or virtual currency.
Every major company with an ad budget also has a market research budget that they use to inform their decisions with consumer opinion data from surveys. And their budgets are also huge for these market research campaigns. In fact, the market research industry represents over 76 billion dollars in annual spend.
When it comes to survey-based research, there is an endless appetite for high quality, large scale consumer opinion data. While researchers traditionally relied on phone, double opt-in panels, email survey invites and email to reach people, those channels are becoming less and less useful, leading researchers and businesses to shift their budgets to mobile.
RapidoReach created the best solution to connect researchers with high quality survey respondents via mobile, to give people a better way to enjoy their favorite apps, and to give developers a new source of app revenue.
We find that freemium and free-to-play (F2P) mobile apps that include some kind of virtual currencies are the best fit for Rewarded Surveys, and we work with many such developers around the world.
Our mobile-first, opt-in experience is built on the same revenue mechanics as Rewarded Video and Offerwall, but it’s even better because users never have to install any apps, register, or pay for anything. Users simply opt-in and earn virtual currency for sharing their opinions about the world’s top brands and services.
RapidoReach brings traditional web based online surveys to mobile. We make it easy for research buyers and businesses who are interested in end consumer opinion to distribute mobile surveys in F2P games with a product that understands game mechanics and in-game virtual economies.
Why use Rapidoreach Rewarded Surveys?
a) Higher Payouts - Rapidoreach surveys and offers follow a CPA (Cost Per Action) model where action is completing a survey. Rewards on rapidoreach basic gen pop (general population) survey format, start from $0.50 per completed survey and can end up to 20 dollars or more.
b) Higher Engagement and Retention (Users stay always within the app) - Users are rewarded to complete a survey from within the app. Survey taking process & procedure are executed within the app environment as everything is displayed as an overlay and users never engage outside the app like for example when users are incentivized to download an app. Once a survey or offer is completed, surveys vanish from the app and the user continues with the current flow of the app.
c) Full transparency - Rapidoreach SDK and its APIs provides all necessary notifications from within the SDK to inform the developer in code like when a survey is available, weather a user completed or disqualified from survey and how much reward to be earned, upon survey completion, prior the developer prompts the user so that they can take required actions from their end. This way a developer can make a decision if it is worth bothering users based on reward to be earned. Rapidoreach SDK notifications provide the exact CPI and LOI avoiding estimations or assumptions on pricing by the developer. Furthermore, Rapidoreach SDK provides notifications on survey completion to inform a developer on how much reward was earned in order to credit a user.
d) Enhanced security - Rapidoreach provides secured server-to-server callbacks on survey completion to inform a developer instantly if a survey was completed through an app.
e) Users love them - These days users prefer completing a survey instead of watching a video or installing an app, in exchange for a virtual reward.
Integrating rapidoreach SDKs in to your app / Implementing Rewarded Surveys - Step by Step
Below, you can see a list of all logical steps needed, in order to integrate rapidoreach SDKs for rewarded surveys.
1. Initialize Rapidoreach
You can open a rapidoreach center on an event like when clicks on earn coins or goodies within your app or when a certain screen opens up. Initializing SDK steps are available in documentation here for different platforms.
https://www.rapidoreach.com/docs
2. Show custom prompt or Rapidoreach reward center entry
When you receive a notification that a survey was received on the device you can show a custom prompt or placement, or a button or add an offerwall entry to prompt your users to take a survey in exchange for a reward.
3. Show Rapidoreach Offerwall
If a user chose to take a survey (through your custom prompt for example) you should call Rapidoreach show function in order to open Rapidoreach survey panel to the user, to complete the survey. On Android and iOS there is also an optional function that you can call in order to see if a survey is present/available on the device (did not expire), prior to showing Rapidoreach Offerwall.
4. Write code & listen for Rapidoreach survey completion notification
You should register and listen for Rapidoreach survey completed notification/listener. In survey completed notification you can easily find information on survey completed format (Basic or Playful) and reward earned. It is firmly advised that you do not reward users directly on survey completion notification within the SDK. You should register on Rapidoreach Dashboard for a server-to-server callback as described in callback setup 7 and reward your users upon the receival of that callback
5. Complete the setup for server-to-server (s2s) callbacks on survey completion
In order to avoid user fraud it is strongly advised to register a server-to-server callback on Rapidoreach Developer Dashboard in order to receive a relevant notification on your server side upon survey completion. Once this notification is received you can credit your users.
You can find detailed information on how to set up server-to-server callbacks here.
